VEJA x Baserange

The VEJA x Baserange collaboration grew from conversations about the imprint we leave behind, being grounded, and following one’s own pace and path. We worked together to understand what kind of shoe sole would help in grounding to the earth beneath us. Allowing us to be aware of the impact of our steps, so that every step is taken with intention. This led us to look at shapes, materials, and designs that support natural walking patterns and imitate the feeling of walking barefoot.

VEJA buys rubber directly from cooperatives, formed by families of seringueiros (rubber tappers) from the Amazon. In the heart of the Amazonian Forest, the seringueiros harvest rubber from the trees using a traditional technique that allows the trees to regenerate. We chose a shoe sole that is crafted from recycled old VEJA soles, giving discarded footwear a second life: old VEJA soles are collected and ground into rubber granules, allowing us to reuse old soles instead of throwing them away while keeping the same durability and quality.

We also partner with Virgocoop, a cooperative based in Toulouse. Founded in 2018 to revive the local textile industry, it works with local farmers and artisans to produce hemp and Lacaune sheep wool.