We recently had an inspiring chat with Cody Butler, the dynamic founder of the sustainable fashion brand, New Beginnings. Cody's story is one of resilience, creativity, and community, illustrating how passion and purpose can transform dreams into reality.
Cody's entry into the modeling and fashion world was both cautious and exciting. He vividly recalled his first professional shoot for Baserange, a brand known for its commitment to sustainability. "They asked me multiple times if I was comfortable," Cody shared. "It was a very calming environment, and I felt really taken care of." This respectful approach was a pleasant surprise for Cody, who had heard many unsettling stories about the modeling industry.
To make sure the opportunity was legitimate, Cody did his homework, reaching out to the photographer and stylist to verify the details. His experience underscores the importance of thorough research and aligning with brands that share your values.
Cody’s journey to founding New Beginnings began with a search for purpose. After struggling to pinpoint his passion, he traveled to Europe, hoping to find clarity. "I was journaling on trains throughout Europe, drawing shorts and garments, and I wrote down 'new beginnings' in my notebook," he recalled. This trip was transformative, allowing him to explore various creative skills and eventually discover his love for fashion design.
Back in Columbus, Ohio, Cody taught himself to sew, creating unique garments from upcycled materials. His commitment to sustainability became the cornerstone of New Beginnings. "I source materials from thrift stores, estate sales, and even excess corporate materials," he explained. "I'm creating Work in Progress garments that are never finished, empowering consumers to make these pieces their own."
A crucial element of Cody’s success has been his focus on building a supportive community. He connected with local resources like the Economic Community Development Institute (ECDI) and the Columbus Fashion Alliance, which provided him with essential support and guidance. "You can't do it alone,…I've been very intentional about finding that community." His openness about his goals has helped him build a strong network. He encourages other creatives to share their goals openly. "Tell the world your aspirations. You're only one person away from the opportunity you've been looking for."
Cody’s approach to his work is deeply rooted in vulnerability and transparency. He believes that being open about his creative process helps others connect with his art on a deeper level. "Vulnerability in creativity builds trust and connects people to your work in profound ways," he noted. This philosophy is evident in his brand ethos, where he prioritizes authenticity and sustainability.
As Cody continues to develop New Beginnings, he remains optimistic and dedicated to his mission. He is working on his first collection, "Authenticity Pack Chapter One," which reflects his unique style and values. Cody’s journey is a testament to the power of resilience, community, and the relentless pursuit of passion.