Denim care

Wash your denim less to extend its life – you can air it out instead. We recommend washing your denim at a maximum 30°C inside out on a gentle cycle, as heat and friction wear the fabric down. The gentle cycle helps reduce creases and friction. Button up before washing to protect the fabric and help the garment keep its shape. Always wash with similar colors to avoid color transfer, and wash new denim separately for the first few washes as the fabric may still carry excess dye. Use a mild, pH-neutral detergent and a washing bag for extra protection. Lightly pull/stretch the denim to straighten it before hanging it to dry in the shade. 

Don't bleach, rub, wring, tumble dry or dry clean as this can damage your denim. Avoid fabric softener, as it can coat the fibers, lessening the natural absorbency and breathability. 

Find more of our guidance for care here.